Restaurant chain Pizza Hut, part of Yum! Brands, begins testing the sale of pizza in round boxes.
At the first stage, residents of a restaurant in Phoenix, Arizona, will be able to order pizza in an unusual shape. Pizza Hut will pair the new box design with the sale of the newly added Garden Specialty Pizza, which uses plant-based "meat" popular in the US. The pizza will cost $10. It will be the first to use "meat" topping from Morningstar Farms, owned by breakfast cereal and fast food maker Kellogg Company.
The company is developing a project to create a fundamentally new pizza packaging box together with the American startup Zume. It took about two years to develop a new package, the design of which has been compared to a spaceship. The partners expect the new box shape to keep pizzas hot, fresh and truly crunchy longer. In addition, it is noted that the production of such boxes will require fewer materials, and the box itself will take up less space during transportation.
According to the manager Pizza Hut Nicolas Bourquier, the round box is "the most innovative packaging" the company has ever produced. The box has special clips to lock it in place during transport, as well as easy placement devices, which makes shipping easier.
Alex Garden, founder and CEO of Zume, spoke about the benefits of the new innovative product: “When you put a pizza on a flat surface, it cools down and moisture is absorbed into the box. As the pizza cools, the moisture soaks back into the pizza... in a new box, the pizza sits on a raised cushion and the air really circulates, which keeps it crispy.”