The MAC X PokrasLampas collaboration has released a limited edition Eye Shadow Palette X9.
Russian artist Pokras Lampas, the founder and ideologist of a new direction of calligraphuturism, has developed packaging for the products of the cosmetic brand M.A.S.
“Three palettes in shades of Amber Times Nine, Burgundy Times Nine and Dusky Rose Times Nine and the universal brush #217 have become part of contemporary art,” the brand’s official Instagram account said.
According to Pokras himself, the new collaboration with M.A.S. is an expression of freedom and a reflection of the fusion of contemporary art with calligraphy and makeup. “This is the flow that gives birth to experiments,” the artist added.
“Pokras encrypts the words that inspire him: freedom and inspiration. And it encourages you to create your own creative ideas for unexpected images,” noted the Russian office of MAC.
On September 3, 2019, the official presentation of the new product Eye Shadow Palette X9 took place at TSUM. And today it became known that the line went on sale in Moscow and St. Petersburg. The limited MAC X PokrasLampas collection is available in stand-alone monostore stores, as well as in the brand's corners in TSUM and DLT and in the MAC online store
Pokras Lampas has already collaborated with Russian brands. In particular, at the beginning of 2019, the calligrapher presented a joint collection of clothes and accessories with DLT. Among the most notable projects of the artist are the painting of the pedestrian tunnel between the Atrium and the Kursk railway station, the installation on the facade of the New Tretyakov Gallery and the painting of the roof of the Red October.