The Lego company presented a commercial dedicated to the collaboration of the creator of the legendary designers with adidas Originals.
The first talk about the Lego collaboration and adidas appeared about a month ago. Now, a video teaser dedicated to this event has appeared on the toymaker's YouTube channel.
In the presented video, we see a room in which all objects seem to be assembled from parts. Lego. The only real item in the end is an adidas ZX 8000 sneaker taken out of the mailbox. It is very bright and also contains elements that look like they were taken from a designer box. However, the sneaker is shown only briefly, it will not be possible to fully see all the details.
The Lego collaboration will be part of the adidas A-ZX initiative, which sees the athletic shoe maker collaborate with brands and celebrities over the course of two years. In particular, it will be Overkill, Japanese retailer atmos, Juventus football club and designer Sean Wotherspoon - a total of 26 collaborations are planned.
The adidas ZX 8000 was first introduced in 1988 and was the first to feature Torsion technology. This model proved to be very successful and subsequently reprinted several times. Not surprisingly, it was she who was chosen for the A-ZX.
It is assumed that the Lego x adidas ZX 8000 sneakers may go on sale in late September or early October. On some resources, dates are given - September 21 or 25, but where exactly such information came from is unknown. Most likely, accurate and confirmed official information will appear a little later.