Adidas and Prada have officially unveiled the products of the long-awaited collaboration, which became known a few weeks ago.
The released items will be presented in limited quantities in the top Adidas and Prada locations in major cities around the world, as well as in the brand's online stores. The official release is scheduled for December 4th.
AT Prada x adidas collaboration included all-white leather sneakers based on the Superstar model. The model was produced by Prada in one of the Italian factories. A total of 700 pairs are expected to be released. Sneakers are positioned as unisex. Each pair will have its own number embossed on the outside, as well as Prada logos on the side and tongue. Earlier it was reported that as part of the collaboration, three pairs of shoes in different colors could be released, and the cost of a pair would be about $ 350.
The second item in the exclusive collection is an enlarged version of the Prada Bowling Bag. It will be crafted in white leather and will combine Prada's iconic silhouette with the functionality of an Adidas duffel bag. Its cost has not yet been disclosed. Original bag from new Prada collection costs 1800 euros.
Both brands have successful examples of the fusion of sports and pop culture in their portfolios. Launched for basketball, the Superstar has become a cult classic in the lifestyle segment over time. Popularity was added to her by fans in the face of world stars, including musicians Beastie Boys and Run DMC. As for Prada, the luxury brand launches its own sportswear line, Linea Rossa, working on both skiing and street chic collections. Thus, the presented Superstar sneakers and the Bowling bag are a perfect illustration of the union and intersection of different cultures. Both products will style both adidas tracksuits and Prada shirts.