The Prada Group announced that the Spring-Summer 2020 fashion collection of clothes, shoes and accessories will be the first in the fur-free concept.
Italian fashion house Prada has decided to adopt a fur-free policy and has joined the international fur-free retailers program.
At the same time, Prada has no plans to withdraw from sale the current collections using natural fur. According to the company, the leftovers will be sold on the global network in the coming months. Prada Group follows a positive dialogue between luxury clothing and footwear manufacturers and the Fur Free Alliance and other international organizations, including the Humane Society of the United States, the company said.
“The Prada Group is committed to innovation and social responsibility. Our fur-free policy, achieved after positive dialogue with the Alliance and others, is a continuation of this engagement. Focusing on innovative materials will allow the company to explore new frontiers of creative design while meeting the demand for ethical products,” commented Miuccia Prada.
Thus, Prada supports the global trend towards the refusal of luxury goods manufacturers from the use of natural fur. In 2018, fashion house Versace joined the fur-free program, previously Burberry, Gucci and other luxury brands became its participants.