As a result of the listing on the Hong Kong Stock Exchange, the Italian fashion house Prada earned 2.1 billion US dollars, which is significantly less than 2.6 billion, which he expected to receive.
However, just before the placement, it was already said about 2.3 billion, but even this amount could not be reached. The reason is called volatility (in other words, some kind of instability), which is currently prevailing in the market.
However, leadership Prada still satisfied with the results of the transaction, considering it quite successful. The capitalization of the company has now reached 13 billion dollars. 900 million of the amount received will be divided among the owners of the fashion house, and the rest will go to the development of the company.
Output Prada to the stock exchange was somewhat overshadowed by the performance of a group of activists who accused the company of sexual discrimination. The organizers of the action were former managers of the company, who were fired for the lack of a "presentation" and inconsistency with the ideals of how the lodge looks like a "Prada girl".