The Markerad collection from IKEA is an opportunity to purchase the unique creations of the famous designer Virgil Abloh at an affordable price.
American designer Virgil Abloh is passionate about taking things out of context, encouraging audiences to rethink everyday objects. This is exactly what his collection of 15 limited edition items, specially designed for IKEA, will be like.
For example, everyone is familiar with IKEA receipts. A piece of paper with a recognizable logo that we keep for a while, in case we suddenly need to return the purchased item. But Abloh transforms a humble check into a true work of art in the form of a 210cm x 90cm short pile rug costing $99. Interestingly, in the list of purchases listed on this check rug, there is also himself - a sort of peculiar recursion.
“The sales receipt itself is a trademark that has become an art. I think that this rug can lie on the floor or hang on the wall, in both cases it will embody the main idea of IKEA, ”Ablo himself explains his creation.
The collection is called Markerad, which means "clear" or "bright" in Swedish, a nod to Abloh's approach to design. In addition to the rug, it includes a shopping bag with the words "SCULPTURE" ($19.99 for the small and $24.99 for the large), a fancy watch for $49.99 with the words "TEMPORARY" and a dark green carpet with the words "WET GRASS", costing $249. It should be noted that the designer likes to use inscriptions made in capital letters and in quotation marks.
The collection also includes furniture. There is a simple table for $399 and a chair for $149, a bed for $199 and even a glass door for $130. All of these items are inspired by Scandinavian modernism of the 50s.
Talk about the appearance of the collection has been going on for several months, the designer teased his fans with half hints on social networks. And in May 2019 IKEA presented limited edition one item - a carpet worth $499, similar in every way to Persian, except for the inscription "KEEP OFF".
IKEA is clearly expecting a massive influx of fans of the designer's work. The company says its stores will start selling these items on November 1st at 10 am in the respective time zone. Anyone can start lining up as early as 7 am. Separately, it is noted that spending the night in front of the store, in anticipation of its opening, is prohibited.
Indeed, this is a good opportunity to purchase the creations of the famous designer at an affordable price. After all, everything that he creates under his own Off-White brand will cost you much more.