Mr. Pringles on the famous "top hat" with chips will get more shining eyes and a dynamic mustache.
In its press release, the chips manufacturer Pringles, owned Kellogg, announced changes to the packaging design of this popular product. Describing the innovations, the company says that the appearance of the famous "top hats" with chips and Mr. Pringles himself added more "shine". This is the first update in 20 years. Pringles packaging.
The changes will affect both the image of the chips themselves, which has become more modern and light, and the main element - the image of Mr. Pringles. Brighter colors and a simplified aesthetic have been chosen for the packaging design. The images of the chips themselves are also modernized, they emphasize how easily chips of even different flavors are combined with each other and stacked.
The most noticeable changes will affect the image of Mr. Pringles. He is now drawn with simpler and sharper lines, in line with modern trends, as well as a more dynamic mustache and bow tie outline, expressive eyebrows and eyes that are described as "sparkling" in a company press release.
In support of the update, Pringles is running a Fresh as Mr.P Twitter giveaway where anyone can enter to win a set of chips in a new package design, as well as $1,500. To carry out the marketing campaign, the manufacturer has also engaged the well-known sportsman and TV presenter Victor Cruz, who will advertise the new contest and promote the brand's changed symbol.
The updated logo and brand design will appear on the packaging of the new line of Scorchin chips in December. And from the beginning of 2021, the new Mr. Pringles will replace his predecessor in all communication channels of the company.
