Three new Veggie Creations combine the taste of vegetables and spices and promise a "multi-sensory snacking experience."
Popular manufacturer of potato chips Pringles announced the launch of a new product line called Veggie Creations. Now snack lovers are encouraged to enjoy a combination of vegetables like sweet potatoes and tomatoes, with spices and cheese.
The line includes three flavors, the first combines potatoes and orange sweet potatoes flavored with paprika and garlic, the second includes potatoes and tomatoes with mozzarella and herbs, and the third brings potato and purple sweet potatoes flavors with sea salt.
Australia was the first market chosen by Pringles to launch Veggie Creations. The new chips will hit store shelves as early as June 1 and will be available exclusively at Coles department stores. And from August 1, new chips will appear in all stores in the country. Subsequently, if the line is successful, it will be offered to customers in other countries.
The company itself describes the new line as a "multi-sensory snacking experience", highlighting the variety of flavors, smells and textures of the new chips. Supports a new experience and "refreshed" packaging of the chips themselves. Back in December 2020, the brand redesigned its iconic top hats, the first major packaging change in 20 years.