As you know, the collaboration between golfer Tiger Woods and Gillette (brand Procter & Gamble) expires in December of the current year. And today it became known that the company does not intend to extend cooperation. Told about it USA Today.
This will be done as part of the phased phasing out of the advertising campaign. Gillette Champions. It is expected that in the first quarter of this year other sports stars will be "cut" as well.
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even the creators of the popular animated series South Park
By the way, Woods was one of the first to take part in this advertising company in 2007. But it seems that the athlete began a losing streak, as some other major advertisers refused to cooperate with him. Apart from Gillette, This Accenture, AT&T, Gatorade other. And the main reason for this was the scandal associated with extramarital affairs of a golfer.
It is noted that in this way Woods lost at least $ 20 million due to the scandal (not counting Gillette, the amount of the contract with which remained unknown). So far, the only company that has continued to work with the athlete in the advertising field is Nike.