The owner of the brands M&M's, Snickers, Dove, Mars, Extra, Orbit, etc., presented an updated logo.
The American food holding Mars, which owns the trademarks M&M's, Snickers, Dove, Mars, Extra, Orbit, and others, has presented an updated logo as part of the rebranding program. Thereby Mars is chasing the main goal is to tell the community about a broader strategy that covers not only the production of confectionery, but also other lines of business.
The company sets itself the goal of "changing the world" by starting to study the problems associated with improving the climate and working conditions. The holding plans to pay more attention to supply chains, which today cover about a million people around the world.
“With 115,000 employees moving in the same direction, it's amazing what change each day can bring. Every day we direct our efforts to make tomorrow the way we want it to be,” the official Mars account notes. Twitter.
Mars reported that the decision to restructure was made before the digital transformation of the brand took place. In the near future, Mars will be divided into three main divisions: Mars Food (food), Mars Petcare (pet products) and Mars Wrigley Confectionary (confectionery). At the same time, the company unveiled a redesigned logo, described as "bold and progressive, but also optimistic and proud." “The world we will live in tomorrow begins with how we do business today,” the company said.
Mars CEO Grant Reid expects the business to double in size over the next 10 years. “Our corporate goal will be to push the boundaries and challenge ourselves to conduct business in a way that benefits both ourselves and society – not just today, but for generations to come,” Reid commented. – Purpose has a clear role in business. Purpose without performance is impossible, and performance without purpose is meaningless.”
Mars Holding, founded in 1911 in Illinois, is now one of the largest private companies in the United States. The holding's annual revenue is more than $35 billion. Among the key brands in the company's portfolio are also Milky Way, Snickers, M&M's, Doublemint, Uncle Ben's and Whiskas.