Puma has unveiled a special Active Gaming Footwear designed for esports players.
In fact, these are not even sneakers, but rather very dense socks with a rubber sole and a porous insole. The upper part of the shoe is made of breathable material that guarantees good ventilation for the feet.
According to the company, these shoes are designed specifically for console gamers and are designed to be worn in the house and in the surrounding areas. Designed for the truly active gamer, the Active Gaming Footwear is said to provide support, comfort and control, allowing gamers to better adapt to different game conditions and play better. Shoes are suitable for different game modes - "Search", "Attack", "Journey" and "Defense". The novelty has already appeared on sale at a price of $110.
The Active Gaming Footwear is reportedly only the first iteration of Puma's gamer shoe. In the future, the company plans to expand its presence in the world of eSports. Moreover, she already has experience - at the beginning of 2019, the brand collaborated with the Cloud9 eSports team, and in October it presented the first line of clothing for gamers.
Wherein Puma is not the only company working in this direction. This is how adidas started working with the famous American player Ninja in August. Even fashion brands are coming to the world of e-sports, we have already written about the cup for the winner of the World League of Legends by Louis Vuitton.