The pieces are handcrafted from unused blanks, show pieces and other Puma merchandise.
The brand's collaboration with New York designer Nicole Faklaflin resulted in an unusual project that supports the idea of reusing products in order to support the environment. In this case, a variety of products Puma, such as used store samples or inventory left in the warehouse, served as the basis for creating a series of sports bras. Parts of balls, sports bottles, bags, etc. were used as cups.
Designer Nicole Faklaflin came up with the idea for this one-of-a-kind project, with all the pieces handcrafted by her. There are five unusual bras in total. They are currently on display at the brand's flagship store on 5th Avenue in New York.
Buyers will not be able to buy unusual products, each of them is created in a single copy. However, there are opportunities to win exclusive bras by participating in the lottery. Those who wish can go to the official website of the designer and buy a lottery ticket worth $10. There is no limit to the number of tickets that can be purchased, so you can increase your chances of winning by purchasing more tickets. Ticket sales end March 17th.
All proceeds from the lottery will go to the Women Win Association, which globally supports and inspires women through sports initiatives. In addition to lottery fees, Puma will donate $5,000 worth of sports bras and other sports goods to the organization.