Renowned sportswear brand Puma has unveiled the new Clyde Court #REFORM basketball shoes.
Proceeds from sales of which will be fully donated to the REFORM Alliance organization and will go to the cause of improving social justice. It is reported that the idea to create such sneakers came from the company under the influence of the advocacy of rapper Meek Mill (Meek Mill) to reform the criminal justice system, as well as Olympian Tommie Smith, who advocates universal equality. Puma also announced that it will become the exclusive brand partner of REFORMAlliance, a new Mill-backed organization working to radically reform the U.S. criminal justice system.
The cost of one pair of sneakers is $120. They have a very attractive design, the manufacturer also promised a high level of comfort. We can safely assume that they will be quite popular.
This is not Puma's first step in improving social justice. The company diligently creates an image of socially responsible. After all, consumers are becoming more and more demanding in this matter. Surveys show that more than half of young people consider themselves socially responsible and demand the same from their favorite brands. Companies themselves choose the field of activity. Some are trying to improve the environmental sphere, others work in the social sphere. And this trend can not but rejoice!