Puma has teamed up with Rubik's Brand, the owner of the legendary Rubik's Cube, to create a collaborative collection.
Inspired by the design of the world's most popular toy, the collaboration features clothing and footwear in vibrant colors and graphic color prints.
The Rubik's Cube was created by the Hungarian inventor, sculptor and architecture professor Erno Rubik in 1974. In a short time, the puzzle has become one of the best-selling toys in history. In 2020, Rubik's Brand is preparing to celebrate the 40th anniversary of the launch of the international sales of the "Cubic Cube". On this occasion, the company will release a series of fashion collaborations with global brands. It is expected that new collections of clothing and footwear, as well as toys and goods for children, will be created.
Puma, in partnership with trademark owner Rubik's Brand, launched a capsule line that includes hoodies, T-shirts and sneakers. The PUMA x Rubik's Cube collection, which includes children's sneakers, has gone on sale at the official Puma online store. The items will be available in limited quantities in Puma brand stores around the world, as well as in multi-brand networks of German brand partners. T-shirts are $30-35, hoodies are $65. Children's sneakers in bright colors are available for $$95, while the adult model is priced at $120.
Puma has been one of the fastest growing brands in the market of fashionable sportswear and footwear. One of the brand's success factors is a series of successful collaborations, including with hello kitty, Sonic the Hedgehog and Tetris, as well as the designer of the Balmain fashion house and with celebrities, including Cara Delevingne and Selena Gomez.