Travel for Gucci was never purely physical
Luxury fashion house Gucci presented a new campaign Valigeria, presenting another collection of luggage and accessories for luxury travel.
Canadian actor Ryan Gosling, who along with Margot Robbie will play one of the main roles in the movie "Barbie", became the face of the campaign. Earlier Jared Leto, Harry Styles and Lana Del Rey became brand ambassadors in Valigeria campaign.
Gucci Savoy's new travel collection was shot by photographer Glenn Lackford. The items in the Spring 2022 collection are presented in a 1970s travel aesthetic. The photos accompanying the campaign show Gosling pushing a bellhop on the beach, posing with luggage in a motel or sitting in a vintage car.
"Travel for Gucci was never purely physical. Gucci is the brand that accompanied the artists, writers, actors, and directors of Hollywood on their journeys", - said Creative director Alessandro Michele who chose Gosling to be the brand’s new ambassador.