Popular German metal band Rammstein has teamed up with Spanish designer brand Balenciaga to create an exclusive clothing collection.
The presented collection includes a set of a variety of unisex items. These are hoodies, baseball caps, a fanny pack, a backpack and a raincoat. All of them are black and all are decorated with Rammstein branding. Also on some of the items is an exclusive photograph of the members of the group, taken especially for the new collection by artist Gottfried Helnwein.
Not only the collaboration itself is original, but also its presentation. To advertise the new collection, Rammstein fans were involved, who were found on Instagram specifically for this. They were filmed dressed in the presented clothing, surrounded by their collections of items bearing the band's insignia. It should be noted here that Balenciaga often uses unusual advertising approaches. So, earlier the fashion house used for advertising custom made video game.
The new collection of Balenciaga x Rammstein is already available for sale on the website of the fashion brand. At the same time, the cost of things is very high - the cheapest item in the collection is a baseball cap, for which they ask for $495. The cost of T-shirts ranges from $575 to $650, and a backpack costs about $1290. The most expensive item in the collection is the raincoat, the price of which is $2250. However, the high cost did not scare away the true fans of Rammstein and some of the presented items are already sold out.
But the collaboration between Rammstein and Balenciaga is not limited to just things. The fashion house will also curate playlists specially created in Apple Music in cooperation with the musical group. Previously, the creative director of the brand Demna Gvasalia has already created his own playlists, which included his favorite songs. Now it was decided to entrust their compilation to musicians from Rammstein.
