The site features futuristic adidas Yeezy Foam Runner, Slide and 500.
Kanye West's fashion brand Yeezy introduced a customization service. The label offers to "customize" one of its latest models.
The site features futuristic adidas Yeezy Foam Runners, Slide and 500. At launch, the service only allows fans of the brand to experiment with the looks of Yeezy’s well-recognized silhouettes. However, experts believe that in the future the site will add a function to order individual versions of shoes.
In the meantime, the Style page invites users to create their own version of the Yeezy Foam Runner, Slide or 500. An endless color palette can be used to express creativity, as well as a 360-degree view of the model.
The launch of the new service reflects the brand's new vision, with Yeezy moving away from traditional black, gray and earth tones in favor of brighter and bolder colors.