Reebok, one of the largest manufacturers of sportswear, shoes and accessories in the international market, has announced a change in logo.
The brand decided to abandon the red triangle, which was introduced in the brand name in 2014. The new logo is already being used on the official website and in the brand's social media accounts.
It is noteworthy that the manufacturer has actually regained the legendary vector logo, which was created in 1992 - these are two inclined stripes crossed by a line, located under the "Reebok" inscription. In the new interpretation, the logo turned out to be more subtle and modern, which reflects the intersection of fitness and fashion that is popular today in the brand's philosophy.
“As we continue to differentiate ourselves, we are further blurring the line between our entire portfolio of sports and lifestyle products to give our brand a unified vision,” said Reebok President Matt O'Toole. The company said the "Vector 2.0" logo, already installed near Reebok's headquarters in Boston, will be fully integrated by the end of November into most of its products on the market. In 2020, the brand will completely move under the new logo.
British brand (since 2006 owned by the German Adidas Group) appeared on the market in 1958, and the production itself dates back to 1895. Until 1985, the logo remained unchanged - Reebok lettering and a small british flag. Since then, the logo of the sports brand has been updated for the tenth time. When Reebok introduced the red delta logo in 2014, the company celebrated a shift in positioning to focus on fitness apparel. The former red Delta badge is expected to be used on selected products, including the Crossfit line and UFC-branded mixed martial arts apparel.