The Australian division of the company managed to make sure of this, on its own experience. Coca-Cola. It was decided to hold an action in which all members of the group in the social network could take part. The result is a complete failure.
It was assumed that users would add one word after the previous ones. As a result, a "happy story" was expected to be composed. However, the social experiment quickly sank to the level of ordinary obscenities - most of the visitors to the company's page began to massively compose outright obscenities. A story began to crystallize, in which there was plenty of swearing, alcohol, drugs and just insults.
As a result, the moderators had to stop the experiment, remove unpleasant messages, and at the same time ban especially distinguished users.
It should be noted that Coca-Cola Recently, something has been unlucky for advertising. So, recently, the Polish division, in an advertisement dedicated to Euro 2012, managed to mix up the colors of the Ukrainian flag.