At the International Advertising Festival Cannes Lions 2010, the 57th Grand Prix in the Design category, was awarded to an advertisement for a miniature Toyota IQ car created by a Belgian advertising agency Happiness Brussels.
The essence of the advertising company is quite simple - the car tires write out the letters of the alphabet on the road. It not only looks beautiful, but also shows the maneuverability of the car well. The result was the appearance of the first in the history of the "car" font - IQ Font. When creating this font, not only the racer took part, but also the type designer.
By the way, IQ Font is free to download.