The updated logo will appear only on new models of the company for now, it is planned to completely switch to it by 2024.
A few weeks ago, Renault President and CEO Luca de Meo announced the company's future plans for the short to medium term. It was stated that the French automaker intends to "reborn", abandoning the concept of "traditional brand", and become a modern company aimed at the future.
"Renaissance" Renault involves a complete redesign of existing models, as well as the development and launch of vehicles built according to new concepts and using hybrid and all-electric power plants. By 2025, Renault plans to introduce 14 new models under the "New Wave" slogan, seven of which will be electric vehicles.
And one more change initially remained unnoticed. It was decided to conquer new heights under the new logo. The recently presented concept R5 Electric differed from other models of the company not only in design and technical characteristics. One of its features was a new simple double-outline logo, replacing the familiar three-dimensional rhombus, first introduced in 1992 and also known as the “diamond”.
The new emblem, although it has become simpler, looks interesting and fresh, it clearly corresponds to the declared “revival era”. It should be noted here that the presented logo is a retrospective look at the one already used by the company in the period from 1972 to 1992.
The logo update caused a lot of conflicting opinions on the Web. While some users welcomed the change to a simpler and lighter style, others found the new logo to be downright primitive and just "nothing". There was even a joke, the author of which claims that Renault designers simply rotated the Umbro logo 90 degrees. However, such opposition to new design trends on the part of users is a common occurrence.
The company itself is in no hurry to switch to a new logo, this will be done gradually. There were no special announcements. The company's website still retains the old emblem, while the Twitter and Facebook pages are already adorned with the new one. The first cars with the new emblem will hit the roads in 2022. The full transition is planned to be completed only by 2024.
It should be mentioned here that the automotive industry is experiencing a real boom in logo changes today. Well-known automakers are abandoning voluminous emblems, the era of minimalism is triumphant. Yes, March 2020 logo changed the German company BMW, then in the summer of the same year in its footsteps Japanese Toyota followed. Next was Opel, whose logo was updated in December 2020. And most recently, in February 2021, about the new emblem said Peugeot.
And another novelty was the emblem of the newly formed company Stellantis NV, which appeared as a result of the merger of the Italian-American company Fiat Chrysler Automobiles and French automaker Groupe PSA. However, in this case, everything turned out to be rather sad - according to some publishers, the Stellantis logo should be recognized as "the worst in the history of the automotive industry", although at its presentation it was claimed that it symbolizes the "rich heritage" and "combined strengths" of the 14 brands of the new group . Also, according to many Twitter users, it would be more suitable for a pharmaceutical or aerospace company. Against this background, updating the Renault logo does not look so controversial.