The singer introduces well-known online influencers who will tell the new generation about beauty products on the popular platform.
Rihanna and her brand Fenty Beauty will be featured at the Fenty Beauty House. This is a specially created space for showcasing beauty products, located in Los Angeles, which can be looked into through a series of videos on the official TikTok page of the house.
Talk about brand cosmetics Fenty Beauty and well-known influencers will share their creativity, who will become “neighbors” in the luxurious setting of the real “Fenty Beauty House”. Makeup artists Makayla, Emmy Combs, Savannah Palacio and Kamaboko Gonpachiro, popular among TikTok users, will also appear before visitors to the page. They will showcase the brand's new products, show how to apply makeup, and create other entertainment content.
The pop star launched her own beauty brand, Fenty Beauty, in September 2017. Its distinguishing feature has become a wide range of products for a variety of skin tones and, accordingly, taking into account the needs of many buyers. The new marketing move is aimed at a new generation of shoppers who appreciate creativity and unusual approaches to product promotion.
Access to the audience of the social network TikTok, which considered exclusively youth, will allow the brand not only to advertise its products, but also to provide a platform for the next generation of content creators. The House of Fenty Beauty is not the first space of its kind presented on the pages of the social network. Collaborations like this, where multiple people rent a house and live there while creating video content for viewers on TikTok, are becoming increasingly popular as they allow users to express themselves in unusual ways and create creative content by influencing each other.