Luxury brand of Chinese automaker Chery. It is planned that cars produced under this brand will be of slightly higher quality and "rich" appearance than the rest of the company's products. But, as in all other cases, there is a stable and fair feeling of "déjà vu".
The brand was founded in early 2009. The first car was the G6 sedan. The model is just amazingly similar to the Audi A6 (by the way, very popular in China), which Chery and called the main competitor for cars Riich.
A little later, another model was introduced - this time the compact M1, 3.5 meters long, with a trunk volume of 1000 liters (with the rear seats folded down).
The logo is made in the spirit of the Chinese car industry - they took the classic logo Bentley and replaced the letter "B" with "R". Cheap, cheerful and with a hint of presentability of the new brand.
Expected to be branded Riich I will produce not only large sedans, but also sports coupes, as well as compact models.