At the exhibition on Tuesday blackberry world CEO Microsoft Steve Ballmer made a surprise announcement - two companies competing in the mobile technology market R.I.M. и Microsoftare planning to enter into a long-term partnership.
Microsoft plans to contribute to the development of the platform for devices blackberry, by integrating a search engine into it bing and own cartographic and other services. This will allow developers blackberry engage in further development of their devices, without being scattered to work on additional (but no less important) services. For Microsoft the same cooperation allows you to get another, powerful platform for the search service bing.
Outside observers cite increased competition among mobile device manufacturers as the main reason for the partnership. Fewer users tend to upgrade their device, and among those who buy a new smartphone, a large percentage prefer devices under Android from Google or iOS from Apple. The future partnership will allow and R.I.M. и Microsoft strengthen your position and gain impressive competitive advantages.