Rolex has signed a long-term contract with Formula 1 and from 2013 will be the official timekeeper of the championship.
The Rolex brand has a long association with the sport of high speeds, and such a collaboration is quite logical. Bend is the official partner of the 24 Hours of Le Mans. Collaborates with many famous athletes.
Previously, the official timekeeper of Formula 1 was the most expensive watch in the world, Hublot.