It became known that McDonald's plans to return the clown Ronald McDonald to his advertising. Recently, this mascot has been practically not used, as the company hoped to attract more attention from an adult audience. Apparently it didn't work.
It so happened historically that most consumers McDonald's associated with children. While its main competitor Burger King - with an adult audience. Periodically, company executives make attempts to expand the age limits.
The clown Ronald McDonald was first used in 1963. A few years ago, he was removed from advertising as too "childish" a character. And here, as reported The Wall Street Journal, the clown returns in order to re-advertise the products McDonald's children. In the near future, several videos will be aired, where Ronald will convince children to visit HappyMeal.com (naturally, under the supervision of their parents).
By the way, it's set meals. happy meal with free toys included and are the main cause of disputes between McDonald's and organizations of various kinds. The latter accuse corporations of luring children with toys, putting them on extremely harmful food. By the way, just yesterday there was a message that the Happy Meal might be banned altogether in New York.