The new drink "brings to life the transformative power of music".
The Coca-Cola Company has teamed up with Catalan singer Rosalia to introduce a brand new flavor of Move. This is the first release in 2023 by the Coca-Cola Creations division, which 'embodies the transformative power of music'.
“Transformation as a means of self-expression is powerful and resonant for today’s generation, and music is the universal language for transformation,” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company.
The Coca-Cola Company has teamed up with Catalan singer Rosalia to introduce a new flavor of Move. This is the first release in 2023 by the Coca-Cola Creations division, which 'embodies the transformative power of music.'
Especially for the new release, Rosalia has also written a new single, "LLYLM", sounding in a mix of Spanish and English. At the same time, customers of the new drink will be able to scan the QR code on the bottles and cans and access a section with 3D avatars, playlists and other digital features in the metaverse.
Rosalía x Coca-Cola Move launches on 20 February in the US and Canada. The zero-sugar version of Move also will be available.
