This is the first ever branded clothing collection from a two-time Olympic champion.
Roxy has unveiled the first-ever collection of snowboard apparel designed in collaboration with two-time Olympic gold medalist Chloe Kim.
The collaboration of a sports brand with an athlete is not accidental. At 17, Kim became the first snowboarder in the world to win the Games' top honor at the age of 17. In 2021, she returned to the big sport after studying at Princeton University, won the world championship, and then won her second Olympic gold in Beijing.
“It’s been such an amazing process working on this collection. When you work with a group of so many talented individuals, everything is easy. They made my vision come to life,” Kim commented on the collaboration with Roxy.
The collection includes bright and functional items in the shades "Easter Egg Blue" and "Scarlet". The ROXY x Chloe Kim line includes the insulated tech Snow Jacket, candy-coloured fleece ankle boots, marble pants, and the Rising High Short Length Technical Snow Pants. The joint collection is already on sale on the official website of the brand.