The annual ranking of the most valuable brands (BrandZ) was presented Millward Brown Optimor.
According to him, Apple remains the leader with a brand value of $185 billion, an increase of 1% compared to last year.
All the first three places belong to companies from the IT industry - behind Apple follow Google и IBM. Shared fourth and fifth places McDonald's and Coca Cola.
Russian companies also managed to get into the list of the most expensive brands. These are Sberbank (70th place, +19%, $12.65 billion) and MTS (82nd place, +11%, $10.63 billion).
The total value of all brands included in the BrandZ ranking increased by 7% over the past year and is now $2.6 trillion. Fully rated Millward Brown Optimor can see here.