The Reebok To Go project aims to remind people of the importance of walking.
Many European cities today are literally filled with electric scooters, gyroboards and other types of personal transport. These vehicles are compact, convenient, allow you to quickly move from place to place, being an inexpensive alternative to cars and helping to reduce traffic congestion.
However, everything is not as rosy as it seems. The latest research from Sweden shows that electric scooters replace cars on only 2 trips out of 100. On all other occasions, they replace walking. And according to WHO statistics, fewer and fewer people are getting enough exercise. Electric scooters have become an alternative for short, but very healthy walks.
Launched in Stockholm free Reebok To Go service designed to deal with the current situation. It is based on the same idea as in the basis of any personal transport rental service. But instead of electric scooters, sneakers are offered for rent. The main idea here sounds like this - why ride when you can use your legs?
Before putting on shoes, you need to scan a special QR code using a special application. The sole has a built-in GPS navigator that allows you to track your location and always be aware of how far you have gone. Reebok-To-Go is a reminder of the importance of daily exercise.
The project was implemented with the participation of the M&C Saatchi agency. Of course, this service is just experimental advertising. But she draws people's attention to the importance of everyday training, draws attention to a healthy lifestyle.