In a new ad campaign, the Snickers bar is positioned as the best solution for stressed students during exams.
The advertising campaign was developed by the Indian office of the BBDO agency. And it is aimed primarily at students. The message was that "exams can be stressful, but don't let hunger make it worse." And a bar Snickers is shown as one of the means of struggle in the battle with terrible exams.
The advertisement was launched specifically for the launch of the new limited edition Snickers. The filling of the bar is the usual - nougat, nuts and caramel. But on each package there will be a motivational message or just a wish for all the best.
The advertising campaign uses several humorous characters, such as "Excellent student", "Optimist", "Confident" and others, which symbolize the different approaches of students to the process of passing exams - from cramming to a simple hope that the learned ticket will fall on the exam . But regardless of their habits and preferences, they all have one thing in common - they experience severe stress during exams, which is further aggravated by the feeling of hunger. And because of this, people sometimes do strange things. This is where a Snickers bar can come in handy. And having overcome hunger, it will be easier to cope with other misfortunes.
Earlier this year, Snickers created the world's largest candy bar, which ended up in the Guinness Book of Records. "Chocolate" has a size that is 43,000 times the size of a standard "Snickers" and weighs more than 2 tons. A true sweet tooth and a nightmare for health enthusiasts.