"Dreamworld" is the fourth beverage released this year by Coca-Cola Creations.
The Coca-Cola Company is preparing to launch a new product Coca-Cola "Dreamworld" - sales in the North American market will start on August 15th. Dream-flavored soda targeted at the zoomer generation.
The new soda is the fourth and final product of the innovative Coca-Cola Creations brand this year. Previously, Byte and Starlight flavors were released, as well as a new product with music producer and performer Marshmello.
The company notes that Dreamland “incorporates techno flavors and subliminal surrealism and adds playfully vibrant flavor notes that evoke the boundless creativity of the human imagination to the unmistakable taste of Coca-Cola.”
The packaging of the new drink is adorned with an illusory visual landscape featuring disco balls, floating cubes and ladders that connect consumers to psychedelic dimensional portals. The new flavor will also get a version without added sugar.
According to Alessandra Caschino, Director of Creative and Purchasing Programs for Coca-Cola North America, “Dreamworld taps into gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like.”
The product includes AR components, once again reminding consumers that the brand continues to invest in the metaverse.