In light of the possible bankruptcy of the HMV Group chain of music stores, an assessment of the property belonging to it was made.
And as it turned out, the main value of the company is the famous logo with a dog listening to the gramophone. It turned out that no one is particularly interested in HMV's tangible assets, but various companies are willing to pay about $78 million for the logo. Investment groups Gordon Brothers Group, Hilco Trading Co and Endless have already shown interest in the deal.
The HMV logo, which appeared at the beginning of the 20th century, is one of the legendary ones. It depicts Nipper the Fox Terrier listening to the recorded voice of his deceased owner. By the way, the name HMV itself stands for "His Master's Voice" ("His Master's Voice"), but the company was originally called The Gramophone Company. At one time, for the right to use the image of Nipper, she was paid 100 pounds.
During the century of its existence, the HMV logo has not changed. Behind except for two brief episodeswhen it was done for promotional purposes. And even then, in both cases, the basis remained the same.
It seems that even noble advertisers are idiots. )))) What should advertising do? Encourage to buy! And this dog with a gramophone - does it induce? Not! And in general, if the author of the note had not indicated that “this is a value”, I would never have known this. Although, I do not blame the author himself, not at all. I'm talking about this logo.