The singer has become a brand ambassador in the fashion, watch and beauty categories.
French luxury retailer Chanel has chosen the lead singer of the South Korean band NewJeans as its brand ambassador. Minji will represent the luxury fashion house in the categories of fashion, watches and beauty.
In recent years, the NewJeans group has gained worldwide fame on both sides of the ocean, and its main stars have already signed contracts with leading luxury clothing manufacturers. In particular, Hanni has become a spokesperson for Armani Beauty and Gucci, Hayne for Louis Vuitton and Danielle for Burberry.
As for Minji's new contract, the musical group star has already appeared in Chanel outfits on the cover of Elle Korea, as well as starring in an ad for the new line of Chanel Beauty division.
To date, Haerin remains the latest NewJeans member not bound by big contracts with top brands. Although at the end of the year, she took part in a promotional shoot for the fashion house Dior.