Our time was marked by the development of wireless technologies. And it's not just about wireless networks and the possibility of wireless charging. Wireless speakers, both regular and smart, are among the most sought-after devices around the world. But while various companies are doing what are essentially just Bluetooth speakers, the Sonos brand has come up with a really interesting solution.
The main emphasis of the company is on the fact that the devices it produces are self-sufficient. While a regular wireless speaker is just a means of playing the signal received from a computer or smartphone, Sonos products are a complete and independent player from third-party sound sources. Smartphones and tablets also take part here, but usually only as a remote control.
Sonos players are interesting because there are ways to connect not only to a wide variety of signal sources, but also to all kinds of popular streaming music services, such as Apple Music or Amazon Music (by the way, today there are already more than fifty different streaming services in the world). At the same time, one point is very important - the company's products are distinguished by their exceptional ease of setup. The user only needs to connect the Sonos device to his wireless network, after which he will be able to connect it with other devices connected to this network. The whole procedure comes down to just a few simple steps.
In the future, you can buy additional speakers or a home theater to the Sonos music system, placing them in different rooms if you wish. Naturally, everything will interact wirelessly. It becomes possible to listen to your favorite music throughout the house, controlling its playback using a variety of devices. Also, Sonos devices are able to interact with virtual assistants, such as Amazon Alexa or Apple Siri.
As far as sound quality is concerned, the Sonos technique lacks stars from the sky in this matter. The sound is really good for this price segment, but nothing more. The main focus is on a convenient independent system, thanks to which users can effortlessly fill their home with sounds. Special technologies will make sure that everything sounds without interruptions, and the signal does not disappear. And the sound quality it provides will be more than enough for most ears. True connoisseurs of truly high-quality sound will still look the other way.
Sonos was founded in the US in 2002 by John MacFarlane, Craig Shelburne, Tom Cullen and Trung Mai. Already the first audio equipment of the company attracted close attention, was treated kindly by journalists and critics, and managed to win a number of significant awards. Sonos saw the prospects of streaming services in time, actively starting to work in this direction, while other companies did not consider it necessary. In other words, we have before us a typical example of a young and daring brand that is trying to create a personal niche in the market and play by its own rules.
However, despite interesting technologies, the struggle of the company will not be easy. The smart speaker market is still gaining momentum and is constantly attracting close attention from various manufacturers from around the world. Sonos has unique developments on its side, it will not be easy for competitors to implement this. But you also need to explain to the buyer what this uniqueness is. So far, the company is doing well.
What has been started can also play a huge role in promoting Sonos technology. recently cooperation with IKEA. The Swedish furniture giant will provide its consumers with smart speakers built on Sonos technology. And this can attract new fans to the young brand.
Sonos is also expected to expand its lineup. Today it is relatively narrow, it includes a small number of devices that play the role of a kind of "bricks", from which users can build the most convenient solutions for themselves. But this is clearly not enough.