The brand under which popular mobile phones were produced, as well as various accessories for them. Belongs Sony Ericsson Mobile Communications - Swedish-Japanese company engaged in the production of telecommunications equipment.
Sony Ericsson Mobile Communications was founded on October 1, 2001. The basis for the creation of the new company was the fact that the mobile phones of the companies Sony и Ericsson, being generally good devices, lost competition with devices Nokia.
The dual name of the company is explained by the fact that both founders have equal shares in 50%. The company's headquarters is located in London, UK. All technical part Ericsson, marketing and design from Sony.
|Sony Ericsson Satio (image from the official site)
However, more than a year has passed since the merger, until the world finally saw the first phones under the brand Sony Ericsson. All this time the company has been operating at a loss. It turned out that it is not so easy to combine bases from two different manufacturers. And finally, in 2002, the Sony Ericsson T68i appears. A model that had much more from Ericssonthan from Sony. In principle, the novelty was an update of the rather popular Ericsson T68 phone.
The company began to promote several lines of mobile phones. The most famous of them can be considered Walkman (music phones) and cyber-shot (phones with an "advanced" camera).
The big names of the "parents" provided a good start to the new brand. In any case, the company did not start from scratch. fans Sony Ericsson can be found all over the world ... But the game, successfully launched, did not work out.
The main goal is to compete Nokia — has not yet been achieved. Things did not go smoothly with the phones of the company under the brand Walkman - a representative Sony even stated once that the idea of putting this brand into use Sony Ericsson, was a "strategic mistake", as it did not live up to its expectations at all. By the way, at the beginning of 2009, Sony refused to grant rights to another popular brand - Play Station Portable, which was planned to be used for gaming phones. Confront the "Korean threat" in the form of an invasion of company phones Samsung Mobile и LG Electronics, failed. Aggregates XPERIA, although they attracted close attention of the public, they did not perform a miracle. As a result of all this, the company began to suffer large losses, gradually losing its market share. Rumors appeared on the Web, according to which the Swedes were going to part with the Japanese.
And so it happened in 2011, when Sony stated that she wants to buy back her 50% in Sony Ericsson Mobile Communications AB. The deal was finalized in 2012, leaving the Japanese manufacturer with a division Sony Mobile Communications. With a developed system of services, Sony I felt that I could do better than my competitors.