The founders of Twitter, Dollar Shave Club and fashion startup Away were the first investors in Liquid Death water.
Liquid Death is a startup best known for its big name, punk-inspired visuals, and aggressive metal cartoon commercials. He is engaged in the production of canned water in cans, and the emphasis is on the fact that such containers are excellent for recycling, which means they pollute the environment less. Water Liquid Death is positioned as the best way to quench your thirst ("killing thirst").
In fact, we have before us the most common producer of clean water packed in aluminum cans. But the main idea here is precisely in the design and presentation of a familiar product. And, as you know, appearance often decides a lot. Now it remains only to solve the issue of obtaining the finances necessary for the further development of the startup.
Liquid Death has already reported raising $1.6 million in May. This happened with the support of Science Inc., Dollar Shave Club CEO Michael Dubin, co-founder Twitter Biz Stone, and Away fashion startup co-founder Jen Rubio. In total, $2.25 million has been raised to date. But this is not enough.
Liquid Death founder and CEO Mike Cessario has already held talks with selected "interested investors" but no deals have yet been signed, according to sources collaborating with Business Insider. Negotiations are still in the early stages, according to some reports, and the size and terms of the deal are subject to change. It is also not known with which investors the meetings took place.
The success of the first stage of fundraising suggests that the startup will be able to raise the required amount and bring the product to the global market. Thanks to the successful image of the product and the popularity of more environmentally friendly, compared to other types of packaging, cans, Liquid Death has every chance to appear on the shelves of all major stores soon.