The Spormaster Group acquired 34 stores of the GO Sport Polska retail chain.
As a result of the transaction, carried out by Singapore-based Sportmaster Operations, which is the parent company of Sportmaster, the Go Sport Polska chain was acquired, which owns 34 stores with a total area of 37,000 square meters. m. It is reported that the first time these outlets will continue to work under the old brand. However, later their name will be changed to "Sportmaster".
Not only the name will change, but also the design and assortment. Stores will be updated, they will have their own brands of "Sportmaster". Visitors are waiting for a new approach to the formation of collections and bonus programs. The latter is very important in the European market, where buyers are not indifferent to all sorts of discounts and promotions. It is expected that a well-established supply chain, a well-established portfolio of own brands and a flexible bonus program will allow the Russian chain to operate effectively on the European market.
Prior to this, Go Sport Polska was owned by the French Go Sport Group, which owns a network of 500 stores, most of which are located in France. The amount of the transaction was not disclosed, but it is suggested that it could well exceed 40 billion euros.
Today, Sportmaster is one of the largest Russian companies that specialize in the sale of sportswear. It has existed since 1992 and during this time has expanded its presence in the markets of Belarus, Ukraine, Kazakhstan and China - today it is 495 stores in 230 cities. There are rumors about a possible expansion of the network to the countries of Central Asia and the Caucasus.
Sportmaster also owns O'STIN casual clothing stores and operates Russian chains under a franchise. Columbia and Skechers.