Several of Nike's most iconic models have been reworked with a "cool girl" touch from Jacquemus.
French fashion brand Jacquemus has teamed up with Nike to create new collaboration in the spirit of Generation Z. This collection includes sports and casual women's clothing, shoes and accessories in a minimalist style.
The Jacquemus x Nike collab will go on sale exclusively at the french label's online store on June 28 and will also be available at Nike retail stores worldwide during the summer, according to The Zoe Report.
The brand's founder, Simon Porte Jacquemus, says that he took inspiration from vintage Nike pieces and the brand's advertising campaigns from the '90s when creating the collections.
"I wanted to create a collection that reinterprets sportswear for women in a minimal style, so we developed a collection with sensual details and neutral colors, as well as my own interpretation of Humara, my favorite Nike shoe," commented Jacquemus.
According to the head of the fashion house, the collection is a natural combination of Jacquemus style and Nike characteristics, and its main idea is to integrate sportswear into casual style with a minimalist touch.
The most recognizable Nike models were reinterpreted with a "cool-girl" signature Jacquemus style favored by Kendall Jenner, Megan Fox and other celebrities.
British Vogue writes that the partnership of the French brand with the sports giant has been preparing for several years. Companies have agreed to cooperate back in 2020, and a year later began discussing the possibility of creating a collaboration after the Jacquemus advertising campaign "Family Love" was used the original Nike shoes.