Burger King opens its debut restaurant in Miami Beach, which, in addition to burgers, potatoes, etc., will also offer alcoholic drinks. More specifically, beer. This is the first project of its kind launched by the network management.
В т. н. Whopper Bar South Beach гости смогут заказать не только сэндвич Whopper, но и слабоалкогольные напитки — Anheuser-Busch и MillerCoors. Комплексный обед, включающий картофель-фри, обойдется в $7,99.
The restaurant will offer takeaway food, and there is also a delivery service. The opening is scheduled for mid-February.
According to the analyst Morningstar, Mr. Hottovy, adding beer to the menu in selected branches around the world - an attempt Burger King update the image of the restaurant and encourage customers to dine at fast food restaurants without undue rush.
According to Hottovi, in some localities/regions, the innovation may also cause a negative resonance.
