This brand of high-quality men's clothing belongs to the company Knitcraft Corporation, founded in 1960 and located in Winona, Minnesota, USA (Winona, MN, USA). Clothes with a label St. Croix Collections It has a classic design and is very popular among different segments of the population. At the time of writing, the company stores were located in 11 states.
Bernard Brenner, who founded Knitcraft Corporation was a native of Europe. Having extensive experience in the creation of knitwear, he decided to establish his own company for the production of all kinds of sweaters. The exact reason for the origin of the brand name was not succeeded, but two things can be assumed - either Brenner is really a very religious person, or by doing so he wanted to attract the attention of admirers of old values.
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| Online store page St. Croix Collections |
But the brand might never have become world famous if not for Steve Jobs. As you know, the founder Apple did not pay much attention to his clothes and almost always wore three things: sneakers new balance, jeans Levi's and a black turtleneck St. Croix Collections (worth $175). There are statistics that in total he purchased 21 such turtlenecks - one every year, since the model appeared on sale in 1990.
After the death of Jobs, this turtleneck model became so popular that the company simply did not have time to produce it (previously, the demand for this model did not exceed 5000 per year). Knitcraft Corporation, not distinguished by excessive sentimentality, and dubbed the model of a black turtleneck - "the memory of Steve Jobs", based on the principle that extra advertising never hurts. However, in order not to provoke accusations of excessive commercialism, Knitcraft Corporation decided to donate $20 from each turtleneck sold to charity.
