The chain of coffee shops is expanding the use of artificial intelligence technology in coffee machines and promises to completely switch to such equipment in the future.
According to the managing director Starbucks Rosalind Brewer, in 2020, the company's outlets will be equipped with 4,000 new Mastrena II coffee machines. The first samples of coffee machines with artificial intelligence were presented by Starbucks in March 2019, and judging by the fact that the company is actively expanding this area, the first experience of using them turned out to be more than successful.
The first markets where Starbucks plans to completely switch to new coffee machines will be the US and Canada. In these countries, it is planned to replace all equipment by 2022. In the future, new technologies will be applied in all brand coffee shops.
The company called its development in the field of artificial intelligence Deep Brew and new coffee machines are one of the options for its use, but far from the only one. The advantage of the new coffee machines will be that they will be able to collect information about the operation of the equipment and the consumption of materials using special built-in sensors. Such data will help to more efficiently carry out repairs and maintenance of coffee machines, manage the assortment and replenish stocks.
An important plus of Mastrena II will be the fact that they will be able to prepare some basic drinks much faster, which will help to significantly reduce queues and positively affect customer loyalty.
Starbucks has always strived to incorporate the latest technologies into its work and the developments in the field of artificial intelligence, which are the most relevant in the world today, are no exception. In addition to being used in coffee machines, Deep Brew also helps optimize logistics, workforce distribution, store inventory management, and more.