The company introduced a game based on augmented reality. It will be similar to catching Pokemon, but you will have to catch flying stars.
The game, called Starland, will last from March 13 to April 8, 2020 and the prizes in it will be completely real and delicious. In order to participate in the game, those who wish must be enrolled in the Starbucks Rewards program, which can be done for free. Also a prerequisite is the presence of a smartphone with a working camera.
Just as it happened when catching Pokemon, the participants in the game will see the stars around on the screen of their smartphone. When you change the position of the smartphone, the stars will also move. Participants will need to catch as many of these figures as possible. At the same time, "catching the stars" can take place anywhere, it does not have to be coffee shops of the network.
Each participant will have the opportunity to participate in the game no more than twice a day. And every time there will be a chance to win a prize. It could be a lottery ticket for a big prize or some free drinks or desserts from Starbucks. Starland allows customers to earn the right to participate in the game when making purchases in Starbucks coffee shops in the USA and Canada.
This includes free drinks throughout the year, free breakfast throughout the year, the ability to earn extra Starbucks Rewards points to redeem for drinks and other menu offers, $500 Starbucks Gift Cards, and more. Also, the prize can be a free cup of coffee or dessert, which the participant can immediately receive in the coffee shop. In total, during the Starland, the company promises to give away 2.5 million different prizes.
This is not the first game from the coffee chain, which allows participants to win significant prizes. The tradition of holding the Starbucks Summer Game, the main prize of which was a trip to Costa Rica, became a regular event. The company also periodically holds Starbucks For Life giveaways. But this time, augmented reality technology was involved, which promises greater gaming involvement of participants and interest from young buyers.