The project is being implemented on an exclusive basis with Uber Eats.
Starbucks has officially announced plans to develop the Starbucks Delivers delivery service, which will launch throughout the US in 2020. The pilot of the new service was first introduced in Miami in 2018 and then expanded to 11 cities, including Chicago, Seattle, New York and Los Angeles. At the same time, Starbucks drinks and desserts could be ordered through the UberEats app, where 95% is available from the coffee shop menu. Now we are talking about a full-scale project that will be implemented throughout the country.
«Мы стремимся создавать новые уникальные цифровые технологии, которые будут значимыми, ценными и удобными для наших клиентов», — прокомментировала Роз Брюйер, президент и главный операционный директор Starbucks. По ее словам, партнерство с Uber Eats позволит компании сделать еще один шаг по сближению с клиентом «где бы он ни находился».
Especially for the expansion of a new service Starbucks delivery will introduce special packaging for the transport of orders, which will allow the delivery of cold and hot products as close as possible to the usual standards in Starbucks coffee shops.
As part of the new agreement, Starbucks and Uber Eats will also collaborate on innovation and technology integration, focusing on packaging, in-store operations and fast home delivery, the company said in a statement. Starbucks Deliver is currently available on the Uber Eats mobile app for iOS and Android devices.
