The Belgian beer brand has launched a virtual hotel that will bring all the luxury of a hotel environment into the home of customers.
In order to adapt to a new reality in which people all over the world stay at home due to the threats of a pandemic, many companies are taking rather unusual marketing steps. Brand Stella Artois an extraordinary idea has been devised that will allow delivering a five-star hotel straight to those who are now forced to stay at their home stop. The main means of interaction with the "guests" will be video communication, for which a special tablet is provided, and contactless delivery to the door.
By booking a hotel experience called Hotel Artois@Home on a specially created page on the brand's website, customers will enjoy a range of amenities that five-star hotel guests are accustomed to. In the morning they will be woken up by a call, the message for which was recorded by the popular actor Liev Schreiber, treats, a mini-bar (filled with bottles of Stella Artois, of course) and a package with a variety of items that may be needed in the "hotel" will be delivered right to the door of the house, for example, branded robes.
The room delivery menu was developed by top chefs in collaboration with Desperate Housewives actress Eva Longoria. Basketball star Blake Griffin will serve as personal concierge to guests and organize a variety of activities with famous personalities, including workshops or meditation sessions. Stella Artois hotel experience recipients will also have the opportunity to interact virtually with renowned TV presenter Andy Cohen.
To take advantage of this unusual offer, those who wish should follow the information on the official website and on the brand’s Twitter on August 19 and 20 in order not to miss the posting of several booking offers for September 2, 2020, which will appear at a randomly selected time.