The Stella Artois brand is now owned by the international company Anheuser-Busch InBev, under which a light bottom-fermented beer with a strength of 4.8 to 5.2% is produced. For the first time such a brand was put on the market in 1926, it was produced by the Brouwerij Artois brewery (“Artois Brewery”) in the Belgian city of Leuven.
The brewery itself has deeper roots, the first mention of it dates back to the 14th century. At the beginning of the 18th century, Sebastian Artois became the owner of the business, whose surname later gave the name to the brewery and the popular beer brand. Stella Artois means "Star of Artois". The star in the name appeared due to the fact that initially the beer was positioned as a festive drink, and in particular suitable for Christmas feasts - the Christmas star is a reference. At first, Stella Artois beer was sold exclusively in the winter, but then it moved into the category of ordinary beer and sales began to be carried out all year round.
The brand logo contains the words “Anno 1366” – a reference to the year of the first mention of the brewery, the old name of which sounded like Den Hoorn, which means “hunting horn” in Dutch, its image is also placed on the logo. In addition, on the logo you can see the medals won by the brand at different times. It is also worth paying attention to another small deltal - the brand name is placed in a cartouche, a decorative frame that, with its shape, recalls the details of Belgian architecture. The familiar look of the bottles, packaging and logo today was developed in 1988 by the design company Taylorbrands, while the designers drew inspiration from the original logo in 1926.
Stella Artois beer gained great popularity in the Canadian market in the 1920s and later became one of the most popular brands in the world. Today, more than a billion liters of beer are produced annually. The company's production facilities are located in Belgium and the UK, as well as in Australia, Brazil and Ukraine.