Slogan: Think. feel. Drive
One of the iconic brands in the motorsport world. Belongs Fuji Heavy Industries (FHI) is one of the largest engineering concerns in Japan.
The history of the brand dates back to 1953, when the company was reborn from its own wreckage. Fuji Heavy Industries. У нее была трудная история — еще три года назад она называлась Fuji Sangye Limited, this company was engaged in military aircraft before the war, and after the war - everything in a row, eventually falling apart into 12 small companies at once. After some time, 5 of them realized that it would be more interesting to be together and again merged into one, built on the same principle as the one that had broken up. What didn't you do FHI first time! Tools, buses, scooters, aircraft engines - her portfolio was very large. The vast experience accumulated over the years of production of military aircraft has made it possible to achieve excellent results.
In 1954 FHI became interested in the idea of creating a national Japanese car. The small country still had not recovered from the crushing defeat and the car was still a luxury. A very successful P1 model was developed (now it is also known as the Subaru 1500), which was never destined to go into production. But on its basis, they created a much simpler and cheaper model 360. In 1958, it was put into production and produced for 11 years, becoming a real Japanese bestseller (six hundred were sold in the first year alone). Thus, a new brand was born. Word Subaru translated from Japanese as "Pleiades". The name comes from Kenji Kita, the then president of the company.
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| Subaru 360 (taken from here) |
In those years, at a company as tiny as the Subaru 360, no one even thought about how many victories their subsequent products would win in rally racing. Namely, these victories ensured the success of the brand. Subaru on the world market. However, they were still far away - they will come true in the 90s of the 20th century. On cars Subaru одерживал свои первые победы знаменитый раллийный гонщик Колин МакРей (Colin McRae), в честь которого, в дальнейшем, будет названа компьютерная игра-симулятор — Colin McRae Rally.
Subaru the first began producing all-wheel drive cars, which were quickly appreciated by outdoor enthusiasts, hunters and fishermen.
To date, the volume of car production Subaru relatively low, especially against the background of other Japanese manufacturers. But a big name and good technical performance ensures the success of any new model - be it a tiny Elten or massive Outback.
Interesting Facts:
Subaru, famous for its magnificent cars, sometimes creates interesting, but too controversial decisions. For example, the Subaru Baja model, which appeared in 2002, caused very conflicting feelings among consumers. Externally, the model is a cross between a jeep and a sedan, which gave rise to many caustic jokes. But that hasn't stopped the Baja from becoming the ultimate beach car.
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| Subaru Tribeca (2005) |
And the Tribeca model, released in January 2005, even made it to the top ten ugliest cars of the year. Mostly because of the too unusual grille. But, again, this did not greatly hurt the popularity of the car.
