A Slovenian designer has redesigned the logos of famous brands to make them more relevant to the "coronavirus era".
It all turned out very creative. Circles mastercard and the rings of the Olympias now keep a safe distance from each other; mermaid Starbucks wears a protective mask; the silhouette of Jerry West on the NBA logo is now lounging in front of a laptop; but beer Corona offered change name. There are other, no less original creations, the number of which, one can assume, will only increase in the future. Surely other designers will pick up the original idea.
As the author Jure Tovrljan himself stated, his work is “just an idea of how logos should look in these difficult times.” He posted the “corona logos” on his Behance page, urging everyone to “take care of yourself and stay at home.”
Tovrlyan works as Creative Director at AV Studio, an agency that has been on the market for over 40 years and has 60+ employees. The agency's clients include both local and international brands, including Gorenje and some brands owned by P&G.
According to the designer himself, he started creating new logos about a week ago. According to him, “things around COVID-19 started to get out of hand, and all social media channels were flooded with cheap memes.” Tovrlyan decided to revive his old passion for logos and create quality content that would be great to see on social media during these difficult times.
The idea first came to him when he was looking at the Starbucks logo and "thinking about what a masked mermaid would look like." The designer began to try to transform all the most iconic logos. This task turned out to be difficult. Some logos were easily transformed - the same Starbucks, Nike, LinkedIn. Others turned out to be much more resistant to coronavirus - for example, Apple и Coca-Cola. According to the designer, he has not yet received any response from the companies whose logos he has redesigned.