Target has unveiled an exclusive brand called More Than Magic for teenage girls.
According to the official statement of the company, under the new brand will be more than 5,000 various items of goods intended for girls aged 8 to 12 who are "just starting to experiment with their own style." In addition to clothes for everyday wear, sleep or school, cosmetics, jewelry, various accessories, school supplies, electronics and other goods are presented for young customers.
The range is really very wide. Some girls are sure to love unusually cut clothes, others will opt for jewelry or quirky school supplies. In the new line there are products for a variety of requests.
The network said that when creating More Than Magic, they interviewed many teenage girls and their parents in order to find out exactly what they would like to receive. The result is Target's first brand dedicated entirely to lifestyle, under which literally anything is produced.
Prices for branded items will range from $1 to $29.99. That is, they will be more than affordable and suitable for consumers with a limited budget. And that's exactly what Target is trying to do with its private labels—it's a way for the company to keep prices down.
Products under the More Than Magic brand will appear in Target stores very soon - from July 13th. They will be available both in physical stores and online.